Initial Response to the Brief (Track Selection and Development)

Over summer I had a number of ideas for possible tracks for our Music Video coursework project. After downloading the Foster The People album, I came up with an idea for a track called 'Love'

I thought the lyrics and pace of the song would lend itself well to a speed dating set up, whereby the male band members could be attempting to impress uninterested girls. The video would be easy to film; a simple set up in the Seward Studio and our group (me, Jess W and Odelia) could all star in the film (as the girls) whilst also balancing production roles. However, due to the unique voice of the lead singer it would be difficult to cast a performer appropriately and effectively and any attempt at marketing a band with this sound would probably just result in a similar version of Foster the People themselves. This led me to move onto the idea of a girlband...

Puppet is a great, catchy pop song and immediately I could envision a very girl empowering video featuring a man under command and 'puppeteered' by the girl band. As all three of us have dancing backgrounds, we could choreograph a routine for a performance too as well as featuring conventional girl band beauty shots and a concept driven narrative. However, after discussing with the group we did not just want to be a 'karaoke' version of The Saturdays and it seemed pretty futile trying to imitate a successful girl band that already do what we want our fictional artist to do, and do it well. We began thinking more about the whole promotional package side of the coursework rather than just the video alone so are now deciding to opt for a song that does not have a popular or well known artist attached to it, leaving us the freedom to be creative in our creation of an artist. The song search continues...!