Task 3: The Re-Edit

For the re-edit task we were given footage of the first verse and third chorus of Five's Everybody Get Up video which had been taken apart and split up into each camera set up supplying us with as close to the rushes as possible. In pairs, we were asked to rearrange the clips back into the order they appear in the video forcing us to think closely about the editing process and how footage in a video is ordered for maximum impact. This is mine and Philippa's re-edit. We put the original video in the top corner to make sure our edit was an exact frame for frame replica.

From this task, focusing on the arrangement of shots I learned the importance of DISCONTINUITY; extreme close ups to wide shots, jump cuts and like for like shots, an industry convention as well as a way to keep the video visually dynamic and fast paced. The video features lots of cutaways and fillers of dancers and paint which adds layers to the depth of the story and reinforces the narrative established at the start of the video. The different textures, lighting and mise en scene also provide visual pleasures for the viewer. Shots in the video are edited to the beat of the song, binding the lyrics and footage together and therefore working in synergy with eachother visually and rhythmically to create a spectacle and a strong sense of artist identity. I also learned how to create audience involvement and establish a fan/artist relationship by including crowd shots as well as honing in on different elements of action providing a vicarious quality to make the viewer feel immersed in the action. This video is particularly successful at doing this by featuring the band jumping off of a stage, breaking the fourth wall between performer and crowd and including a group routine creating an almost anthemic quality. I also observed how few set ups there actually are in the video and how editing is cleverly used to make it look like there are more. This technique will be particularly helpful when shooting our own music video when time is short.